Look in the mirror. That man deserves better. 90 days of group accountability across health, fitness, finance, relationships, brain health, and brotherhood. For men over 50 who are done waiting.
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Join founding men who are transforming their lives
The Mirror Challenge isn't a course or a program you watch. It's a 90-day commitment to yourself, backed by a brotherhood that holds you accountable every single day.
Honest assessment across all 6 pillars. Where you are today in health, fitness, finance, relationships, brain health, and community. No judgment — just truth.
Small daily actions compounding over 90 days. Your accountability partner and weekly group check-ins keep you on track when motivation dips.
At day 90, look in the mirror again. The man looking back has moved the needle on every dimension that matters. And he did it with his brothers.
Blood pressure checks, nutrition coaching, weight management goals, and health screening accountability.
Walking clubs, low-impact strength training, daily mobility routines, and step tracking challenges.
Retirement planning check-ins, budgeting accountability, estate planning workshops, and wealth-building goals.
Communication coaching, confidence rebuilding, date planning support, and relationship health tracking.
Cognitive exercises, memory games, brain fitness assessments, and dementia prevention education.
Daily accountability partner, weekly group calls, local chapter events, and a community that has your back.
Live weekly sessions with your cohort. Share wins, troubleshoot setbacks, and stay accountable to men who get it.
Paired with another man on the same journey. Daily check-ins via text or call. When you know someone's watching, you show up.
Track your metrics across all 6 pillars. See the compound effect of small daily actions over 90 days.
Full membership in The Fat Ass Men Club community. Events, directory, resources, and a brotherhood that lasts beyond 90 days.
Monthly workshops on nutrition, retirement planning, brain fitness, and relationship health from practitioners who specialize in men 50+.
Your personal before-and-after assessment. Concrete evidence of transformation across every pillar. Proof that showing up works.
“I’m not here to sell you another program. I’m here to build a brotherhood of men who refuse to go quietly into the second half of their lives. I did my own 90-day Mirror Challenge — not to prove it works, but because I needed it. And I found what I was looking for.”
Early members lock in this rate for life.
Full access to the 90-Day Mirror Challenge and FAMC membership.
Cancel anytime. No contracts. No gimmicks.
Every week: one actionable tip on health, fitness, and finance for men 50+. No sales pitch — just signal.
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That's exactly who this is for. The Mirror Challenge meets you where you are. Whether you haven't exercised in years or you're just trying to get back on track, the program adapts. We're not training for marathons — we're building sustainable habits for the rest of your life.
15-30 minutes of daily action (a walk, a check-in, a brain exercise) plus a quick text to your accountability partner. Weekly group sessions are 45 minutes. We designed this for men with real lives — not men with empty calendars.
You pick up the next day. No guilt, no penalties. That's why you have an accountability partner and a group — they bring you back, not beat you up. Missing a day doesn't erase progress. Quitting does.
We started in Minneapolis, but the 90-Day Challenge works anywhere. Weekly sessions are virtual. Accountability partners connect by phone or text. Local events are a bonus for Minneapolis members, but the core program is fully accessible remotely.
No. Full stop. This isn't about age — it's about deciding you're not done. Every activity scales to your ability. We have members across the age spectrum, and the brotherhood only gets stronger with experience.
Cancel anytime from your dashboard. No contracts, no cancellation fees, no hoops. We'd rather you try it and decide than never start at all.
No catch. We're launching with founding member pricing because we want the first cohort to be men who are genuinely invested in change, not priced out of it. The value is in the community and accountability — that costs us time, not infrastructure. We price accordingly.
The man in the mirror is waiting. Give him 90 days. $19/month. No excuses.
Accept the Challenge